3.6% MSRP increase or Surcharge?

[blueline]

Tim, you are absolutely correct. If the buyer agrees to a “floating price” then all bets are off. This is all new to me. Every car that I’ve purchased since 1977 has had an out the door price that the seller and I agreed upon. I don’t think I’ll be buying another Porsche until the uncertainty dust clears….

The uncertainty dust has been rough, for sure!

[Tom]

Once I make a deal, I expect the other party to honor the deal regardless of the tariff situation or any other unforeseen event. The same thing applies to me, the buyer. If I agree to a price, it wouldn’t be appropriate for me to change my offer after the deal is made. Maybe that’s too simplistic but that’s how I roll.

I agree but that doesn't apply to these situations. It was explicitly stated that the prices were not set. The configurator says the same. No one, not Porsche, PCNA or the dealer would commit to a price.

Different story had they done so. If a dealer presents a valid buyers order and a price is accepted by both seller and buyer, then there is something to grab hold of. Of course, if an ordered car with no VIN, it becomes a bit muddy I guess.

Your legal counsel would agree, but dealers virtually never bind themselves to a price or even the sale until the day the car is on the lot and the customer is writing a check. All the 'lists' and deposits and everything else the dealers do is just theatre to build customer relationships and get customers emotionally invested in buying the car. So while it's unfortunate to have the price hiked just before getting the car, in the vast majority of cases, there's nothing you can do about it from a legal perspective. But you can vote with your feet.

(That said, I still think some dealers may be playing games and trying to take advantage by tricking buyers into paying a diguised ADM that goes to the dealer.)

[PBP718]

I'm fairly new to Porsche but in the last few years I've been invested I've bitched the greed of both Porsche and American dealers. A 911 Carrera T should not be starting at $143k. Just a few years ago the low $200k got you a nicely optioned Turbo. Now it's so easy to get a GTS over $200k. I know someone who wants a new GT3 Touring but the dealer wants a $100k markup so now with options, you're approaching $400k and while the GT3 Touring gets amazing reviews, now you're in Lambo and Ferrari territory. Porsche always held a weird middle ground in my opinion for the vast majority of their cars (not including the Carrera GT, 981 etc) on that they were expensive and not as easy to obtain as the "regular" cars but not as far fetched as some Italian choices. I think they've lost that view.

[blueline]

I accepted the uncertainty because I have been trying to get a PTS Porsche for many years. The opportunities are rare and the timing bizarre. You might have an allocation available but no PTS. Then the PTS window appears for a certain model but the dealer has no allocation. It has the feel of Catch 22.

I jumped at the chance knowing that I could choose not to buy the car once it arrived if the tariff amount was in the stratosphere. I've been agonizing over the thought of a 10%-20% tariff killing the deal, which would have been the case. At this point however, 3.64% is a relief...somewhat, anyway. At least I now know what the car will cost.

[Tom]

Gotta stress that the dealers are NOT adding 3.6%. (Actually, 2% to 4%, depending). Rather, the increases are reflected in the MSRP (Monroney) window stickers as stipulated by Porsche and printed/applied by PCNA. The only party to blame is Porsche AG. (Throw in Porsche SE too, I suppose).

Exactly, that's how it must be under the law. I'm hearing there's at least one dealer locally that's claiming a 3.6% surcharge over MSRP 'to recoup the tariffs' -- which I have to believe is dealer nonsense...

[blueline]

Once I make a deal, I expect the other party to honor the deal regardless of the tariff situation or any other unforeseen event. The same thing applies to me, the buyer. If I agree to a price, it wouldn’t be appropriate for me to change my offer after the deal is made. Maybe that’s too simplistic but that’s how I roll.

I agree but that doesn't apply to these situations. It was explicitly stated that the prices were not set. The configurator says the same. No one, not Porsche, PCNA or the dealer would commit to a price.

Different story had they done so. If a dealer presents a valid buyers order and a price is accepted by both seller and buyer, then there is something to grab hold of. Of course, if an ordered car with no VIN, it becomes a bit muddy I guess.

Your legal counsel would agree, but dealers virtually never bind themselves to a price or even the sale until the day the car is on the lot and the customer is writing a check. All the 'lists' and deposits and everything else the dealers do is just theatre to build customer relationships and get customers emotionally invested in buying the car. So while it's unfortunate to have the price hiked just before getting the car, in the vast majority of cases, there's nothing you can do about it from a legal perspective. But you can vote with your feet.

(That said, I still think some dealers may be playing games and trying to take advantage by tricking buyers into paying a diguised ADM that goes to the dealer.)

Regarding dealers not binding themselves to agreed numbers, that's true but the ones that play that game hopefully suffer greatly in the public's eye.

As far as ADM that's being promoted as a "tariff adjustment", there's a special place in the Hot Underworld for those types. May they all enjoy the journey down!

[blueline]

Gotta stress that the dealers are NOT adding 3.6%. (Actually, 2% to 4%, depending). Rather, the increases are reflected in the MSRP (Monroney) window stickers as stipulated by Porsche and printed/applied by PCNA. The only party to blame is Porsche AG. (Throw in Porsche SE too, I suppose).

Exactly, that's how it must be under the law.

I'm hearing there's at least one dealer locally that's claiming a 3.6% surcharge over MSRP 'to recoup the tariffs' -- which I have to believe is dealer nonsense...

Nonsense indeed! Deception of that nature should not be left untouched. More travelers heading to the aforementioned Underworld?

[Tom]

I'm fairly new to Porsche but in the last few years I've been invested I've bitched the greed of both Porsche and American dealers. A 911 Carrera T should not be starting at $143k. Just a few years ago the low $200k got you a nicely optioned Turbo. Now it's so easy to get a GTS over $200k. I know someone who wants a new GT3 Touring but the dealer wants a $100k markup so now with options, you're approaching $400k and while the GT3 Touring gets amazing reviews, now you're in Lambo and Ferrari territory. Porsche always held a weird middle ground in my opinion for the vast majority of their cars (not including the Carrera GT, 981 etc) on that they were expensive and not as easy to obtain as the "regular" cars but not as far fetched as some Italian choices. I think they've lost that view.

I'm a teenager from the 70's, when the Turbo Carrera was the top dog, full stop. That's about 50% of why I still prefer the Turbos over the GT cars, but also the market frenzy surrounding the GT cars drives the price up to next-level exotics. And, the older I get, the more I appreciate a comfortable touring car like the Turbo -- especially since I'll never be able to drive it to its limits...

[SouthBoundCJ]

Yes, you are correct with line item MSRP increases. The Sales Manager forwarded the NEW UPDATED Purchase Agreement with the NEW pricing per line item. What's upsetting is that my orginial Purchase Agreement with the local dealership (signed by both parties) has been null and void by Porsche AG. Why even sign an agreement with a Porsche Dealership? My car has already completed the Porsche build cycle as of 7/17 and is waiting transportation. Basically, a buyer has no protection throughout the ordering, build and delivery process. I will note the original purchase agreement (PA) and the new PA has a footnote *** price subject to change due to tariff*** (Porsche is stating the new MSRP increase is not a tariff increase). So, depending on the results of the US and EU Trade Agreement, Porsche AG can still increase the purchase price by adding on a tariff. With the two 2026 911 MSRP price increases within the last 4 months, it's close to a 10% increase. Tariffs can come and go, but any MSRP increases are here to stay. I feel Porsche has taken advantage of the US Comsumer. I just read Porsche's China business (their largest market) is down 45%. Currently, the US 2026 911 C2 MSRP plus Delivery starts just under $135K. My dealership also mentioned to me that any tariff increase imposed on Porsche NA by Porsche AG will be based on the price of the vehicle that Porsche NA pays to the Porsche AG. Not on the US MSRP. Buyer BEWARE!!!!

[Tom]

I'd be quite interested to see the original Purchase Agreement you both signed. I've never seen a dealer sign a binding agreement in advance like that. And, of course, If it were binding, Porsche AG would not be able to render it null and void unilaterally. That's the whole point of a binding agreement after all. My guess is that it is typical of its breed -- an official looking document that makes the customer feel committed to the purchase without being binding on either party -- but it's worth checking. Post it up if you feel comfortable doing so, and we can take a look. Assuming it is non-binding, and you feel mistreated, you can always just walk. If by some chance it is binding, then that's a different story...

Porsche's financial troubles are pretty well documented at this point, and the tariffs come at exactly the wrong time for them. It's a bummer for US buyers no doubt, but I'm not sure what choice they have. They were already struggling financially, so not sure how they could absorb the tariffs without genuinely putting their future on the line.

And yes about the tariffs being applied to the Porsche AG to PCNA price, not the retail price. If other industries are any clue, however, I would not be surprised to see them adjust MSRP both up and down as the tariffs change. I made the mistake of buying a 3D printer from China shortly after the 145% tariff went into effect. The price jumped $500 overnight. Then, when those tariffs were put on hold, the price of the printer dropped right back to where it was. I just made the brilliant move of buying it during the two or three weeks when the tariffs were at their highest.